No doubt one of the fun parts of the wedding day is the whole garter removal and toss session. It’s fun, people laugh and it’s a great way to include your guests in your day. These days brides are opting for stylish custom garters because well…they make for good pictures and sometime it’s a good keepsake after the day is over. Today, we have Sarah Dobson, of La Gartier a custom hand made garter company located in Atlanta. She dishes on the tradition of garters, the design process and more.
CBB: Tell me more about your business and how you got started? I started designing wedding garters in 2010 for a few friends ready to wed. As I designed these garters, I realized that there was a huge opportunity to revolutionize the design of the wedding garter. I mean, why were all of the wedding garters I had seen so out dated, cheap and tacky? It seemed to me that the design of the wedding garter had froze somewhere right around 1978. For this reason, I felt a burning desire to create a modern, sleek and irresistibly pretty wedding garter for today’s bride.
CBB: For those who don’t know explain the purpose of the garter belt? The garter belt is meant to be worn by the bride on her wedding day. During her reception, her hubby slips off her garter from her leg and tosses it to a group of his single buddies. This is the traditional purpose of the wedding garter. However, recently, I have been creating wedding garters for brides who simply want to wear a garter. That is, they have decided to skip the “garter toss tradition” but still want a gorgeous, heirloom piece that they can someday pass down to their daughter. So, more or less, at this point, the garter’s purpose is semi-ambiguous.
CBB: How does a bride go about chooses the right garter? First she usually takes a look at her dress. If her dress is form-fitting along the thighs, she will usually select a flat, sleek wedding garter design so that there is not any unsightly bulging underneath the skirt of her gown. If her gown has a full skirt (i.e.: ball gown, etc) then she is able to select a garter with a good amount of body and volume.
The send thing that she will look at is the design of the garter itself. That is, she will usually select a garter that either matches her dress, her other accessories or the overall them of her wedding. (Example: Vintage weddings call for vintage wedding garters, fully beaded bodices on wedding gown call for fully beaded wedding garters, etc)
CBB: Tell me more about the design process? The first step is to contact the designer and schedule your customization. Right now, we are booked out for the next four months, so it is important to get in touch atleast six months to a year before your wedding in order to schedule your customization. Once your customization has been booked, I work very closely with the bride to discuss her design options, look at her dress, and most importantly, listen to what she wants. I then do a fair amount of personal shopping for her as well as taking her leg measurement from her so as to ensure that her garter fits perfectly. As the garter is being “built”, I send detailed pictures back and forth with the bride so that she can see how everything is coming along. We do this intermittendly throughout the design process until the very end. That way, the bride is able to see the creation process, tell me if she approves of the way things are going or if she wants to make any changes. Once I have gotten approval from her on the final design, I pack up her garter with love and care…and then head to the post office myself. It is an extremely fun and creative process for both the bride and myself. The customization process means working closely, one-on-one with my brides to create a piece that reflects their personality and their wedding. I take ultimate pride in “co-creating” such a meaningful, heirloom piece with and for these beautiful, blushing brides-to-be.
CBB: What’s next for your company? At this point, I have my hands so full with revolutionizing the bridal garter that I am not quite sure what the next step is! I know for a fact that I want to develop a line of gorgeous, heirloom handkerchiefs and bridal bouquet wraps. I would also love to expand into a line of fine bridal lingerie and heirloom bridal robes. (There aren’t very many good bridal robes on the market at the moment for a reasonable price, so I would love to be able to give that option to my brides. Plus, many brides who purchase garters are also in the market for a bridal robe, so it would make perfect sense!:)
Thanks so much Sarah for sharing some inspiration on Garter Belts!
For more information on custom garters visit La Gartier’s website here.
Do you plan on wearing a garter belt?